Ever wanted to gain a qualification in Marketing Mix Modeling? Our beginner elearning course, ScanmarQED Certified Modeling Professional, provides you with insight into the concepts required to understand all aspects of Marketing Mix Modeling and to become a proficient modelQED user. But why stop there? Successful completion of this course opens the door to our expert course, ScanmarQEDCertified Modeling Expert. This course equips you with the strategies to perform advanced data modeling and analysis whilst becoming an expert user of modelQED.
So why not get started on your learning journey?
Read our course descriptions below, sign up for our beginner elearning course and before you know it you’ll be adding your new qualification to your C.V. or LinkedIn profile. If you’re a registered user of modelQED and have not yet received your login information, contact us via email or speak to a Consultant so we can get you set up straight away.
ScanmarQED Certified Modeling Professional
This introductory course teaches you the fundamentals of Marketing Mix Modelling – what it is, how it is used, and its benefits. You’ll learn about the key stages of project management, data collection and preparation, and why it is essential to understand the key question – what is it I am trying to measure? The second half of the course introduces you to the modelQED™ software where you’ll learn how to create a project, import and categorise your data, then search for and analyse your first model. Successful completion of this course gains you the qualification of ScanmarQED Certified Modelling Professional and allows you to proceed to the advanced course. Contact us today via mail or speak to a consultant today for more information on your benefits and options.
ScanmarQED Certified Modeling Expert
This advanced course teaches you how to perform advanced model analysis using modelQED. In the first part of this course you’ll learn about advanced model statistics, how to assess model performance, perform diagnostic tests, analyse response curves and compare model results. You’ll gain insight and understanding of how to get the most out of our Search For A Model routine to help you identify strong marketing mix models. The second part of the course teaches you how to manage variables, what to do if you’re unable to find valid models and helps you recognize what constitutes a “good” model. The final part of the course teaches you how to customize your model search using many of modelQED’s more advanced features. Successful completion of this course gains you the qualification of ScanmarQED Certified Modelling Expert.
Certified strataQED Modeling Master
Our latest elearning course – Certified strataQED Modeling Master – teaches you how to use strataQED to perform more advanced time series cross-sectional modeling. Using strataQED, analysts can build models that estimate the impact of marketing activities across a series of markets or customer segments simultaneously. This allows for more granular insights to be generated and even more actionable outcomes from the model.
We begin by teaching you the key concepts of cross-sectional modeling, then move on to explain how to set up cross-sectional projects, hierarchies and costs data values. Next we demonstrate how to set up model searches across multiple regions or markets, how to choose an equalizing factor, perform fixed and mixed effects modeling and finally how to gain rapid insights by analyzing your cross-sectional data nationally, regionally, by store, brand or even customer segment.
As with our previous Modeling Professional and Modeling Expert courses, after viewing all elearning course modules you have the opportunity to take the certification exam that fulfills the requirements to become a Certified strataQED Modeling Master.
If you have already completed our Professional and Expert Modeling courses you will automatically receive login details for the Master course. If you have any questions related to elearning at ScanmarQED, please contact us and we’ll be happy to chat with you.